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Case study · Aviation · Website rebuild + SEO
Jandakot Flight Centre
A Perth and Darwin charter and air-freight operator flying since 1996. We rebuilt the site so mining companies, government agencies and businesses can find the right service, see the real fleet and request a quote from any page.
01
The brief
Replace a dated site with one that presents JFC as the established operator it is, answers the questions charter and freight customers ask, and turns those visits into quote requests.
02
What we did
- Designed a new corporate home page and rebuilt every inner page: charter, FIFO and mining, hot-shot air freight, scenic flights, the fleet and both offices
- Added route pages (Perth to Karratha, Port Hedland and Newman) and plain-language guides on charter costs, FIFO versus commercial flights and how hot-shot freight works
- Quote-only throughout: a request-a-quote path on every page and no prices, as the client asked
- Only JFC's own aircraft and WA and NT locations in the photos; no stock imagery
- Wrote the page titles and descriptions so Google shows the right page for charter, FIFO and freight searches in Perth and Darwin
- We handled the speed and technical side so the site loads quickly and is easy to use on a phone
03
Results
Customers now see a site that matches the operator: thirty years of charter and freight experience, the real fleet, both bases and a quote request one tap away. Route and guide pages give Google and AI assistants a specific page to send charter and freight searches to.
Thirty years of flying, now online
Charter, FIFO and freight
Perth (Jandakot) and Darwin, each with its own page
On the site
What it does for the business.
Real screenshots of the parts of the site that bring in customers or money.
Request a quote. One form for charter, FIFO and freight, linked from every page and the sticky header, so a visit becomes a quote request.
Route pages. Perth to Karratha, Port Hedland and Newman each have their own page, giving Google a direct answer for the routes mining customers search for.
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